In 1991, as a riposte to red lipstick, Bobbi Brown, a then 30-something makeup artist, launched her eponymous brand with a handful of nude lipsticks. It marked the world’s introduction to the no-makeup makeup look, the antithesis of the more-is-more aesthetic that reigned in women’s makeup bags long after the 80s had made its exit.
As a jobbing makeup artist, she initially sold it directly to friends and clients and then, fortuitously, met…