Prose Wants to Do for Skin What It Did for Hair

In its 72,800-square-foot facility in Brooklyn’s Sunset Park neighbourhood, hair care brand Prose pumps out shampoo, conditioner and hair masks — and rarely are any two bottles exactly alike.

On an automated line, empty bottles personalised with customers’ names move on a belt where dispensers programmed with chips that identify individual customers’ orders and fill them with custom products, featuring ingredients like silk protein,…