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in Fashion

How Amazon Fits Into the New Beauty Playbook

by Editor February 19, 2024, 11:14 am 1.2k Views

How Amazon Fits Into the New Beauty Playbook

Amazon is too big for beauty brands to ignore.

By 2025, it’s set to overtake Walmart as the biggest US beauty retailer, and represents 14.5 percent of the total beauty market, according to Morgan Stanley. Its influence extends beyond mass brands, with the Dyson Airwrap ($599.99) and Sol de Janeiro Hair & Body Fragrance Mist ($38) among the most searched-for items on the platform during Black Friday last year.

But despite the demand, prestige…

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Posted by Editor

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A new approach helps Atrium Health reduce falls – and the costs associated with them

A new approach helps Atrium Health reduce falls – and the costs associated with them

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