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Can Pickle Make Fashion Rental Work?

Can Pickle Make Fashion Rental Work?

By day, Ari Merkle has a job in medical sales. But much of her free time is spent on the peer-to-peer fashion rental platform Pickle, where she has about 100 items listed.

Merkle will spend hours on nights and weekends answering questions from potential customers about sizing and fit. Thursday nights are for packing outfits to be given to her doorman, who receives a steady stream of renters every Friday. If a trendsetting celebrity like Hailey…


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