Rachel Arthur: How the UN Wants Brands to Sell Sustainability

In June 2023, the United Nations published a report with a radical message for fashion brands: stop pushing overconsumption.

“The Sustainable Fashion Communication Playbook” published by the United Nations Environment Programme and UN-backed Fashion Industry Charter for Climate Action took aim at the core of fashion’s business, examining the role marketing plays in driving the cycle of overproduction and overconsumption that underpins…