How to Seize Fashion’s Gaming Opportunity — Download the Case Study

One fact about the global video game market tends to surprise those unfamiliar with the business.

“The video game industry is larger than the music and film industry combined,” said David Reitman, the global gaming lead at Accenture, a strategy and technology services firm. “When you make that statement, it basically has people take a pause.”

While estimates of the value of the global gaming industry vary, market researchers generally…