The Best of BoF 2023: Bold and Buzzy Brand Marketing

In 2023, marketers simultaneously embraced the bold and went back to basics.

It was the year of

and Formula One, both of which served as examples of how brands can harness the power of cultural phenomenons. But it was also the year that consumers went crazy over “quiet luxury” and renewed focus on brand marketing in the face of dwindling effectiveness for social media advertising.

Marketers and PR practitioners evolved their…