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How TikTok, Shein and Temu Are Changing the Look of E-Commerce

22G3CNMNUFEK7O5QEZTGFAV3FI How TikTok, Shein and Temu Are Changing the Look of E-Commerce

A visitor to Shein.com will immediately be greeted with multiple pop-ups touting big discounts. Once they dodge those, they can browse row after row of product photos of varying quality – some featuring models shot in studio, but others awkwardly photoshopped or clearly computer-generated. Christmas deals are overlaid with falling snowflakes that look straight off of a Myspace page or Livejournal blog.

Over at rival Temu, it’s a similar…

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