The power of fandom drove fashion forward in 2023, and sparked a renewed frenzy to sign brand ambassadors and dress music stars.
Just take a quick look at the fashion week front rows: With Beyoncé, Zendaya and an ever-growing roster of K-pop stars causing chaos, one easily could mistake the runway shows for the Billboard Awards.
“Music artists are able to create their tribes. People refer to themselves as ‘Swifties or…