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Under Pressure From Shein, H&M Reaches for Upmarket Shoppers

Under Pressure From Shein, H&M Reaches for Upmarket Shoppers

During Paris Fashion Week, pop icon Cher, Swedish singer Robyn and South Korean DJ Peggy Gou performed at Silencio nightclub to a crowd of actors and models including Jared Leto, Elle Fanning and Irina Shayk.

All were wearing shimmering outfits from H&M’s latest collaboration, a collection with the brand of late fashion designer Paco Rabanne, who pioneered the use of metal chainmail and sequins in fashion in the 1960s.

The star-studded event…


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