Editor
A consortium of high-profile creative industry figures including songwriters and producers Max Martin and Savan Kotecha have backed Obayaty, a new beauty line specifically designed for men.
The founders are Anna Ryott, Lajjo Strand, Pontus Frankenstein and Martin, who is best known for creating chart-topping pop songs such as Britney Spears’ “…Baby One More Time.” Unlike most male-focussed lines that simply offer skincare, the line…
