How I Became… Chief Brand Officer at Ganni

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Ganni’s chief brand officer, Priya Matadeen, studied psychology at the University of Birmingham before launching her career in marketing. She started out at various creative agencies before landing a job at Spring Studios, where she specialised in fashion and luxury, working for clients including Phillip Lim, Altuzarra and Ferragamo.

In 2015, Matadeen moved into publishing,…