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Slam Jam’s Luca Benini on Why Streetwear Will Never Die

Slam Jam’s Luca Benini on Why Streetwear Will Never Die

MILAN — Take it from an expert: streetwear will never be dead.

So believes streetwear guru Luca Benini, founder of Slam Jam, which has taken a street-inspired approach since its early days in 1989. In an interview with WWD, the maven not only discussed the company’s recent expansion into womenswear in the lead-up to Slam Jam’s 35th anniversary, but also shared thoughts on the state of the industry.

While the minimalist and…


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