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Dockers Sees Success in Its Fledgling Women’s Business

Dockers Sees Success in Its Fledgling Women’s Business

Natalie MacLennan is on a mission: to grow the women’s business at Dockers.

The brand has been known primarily as a men’s label since it was created nearly 40 years ago and its khaki pants became the poster child of the Casual Friday phenomenon in the late ’80s. Although women’s has been part of the mix since 1993, it never achieved the same prominence, and today, it still only accounts for a percentage of sales that is in the…


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