Max Mara Fetes Ted Bear Coat’s 10th Anniversary in Chengdu With Pop-up

CHENGDU – Feting the 10th anniversary of the Teddy Bear coat, Max Mara this week unveiled The Fluffy Residence, an experiential pop-up, at the luxury mall IFS Chengdu.

The space reimagined what a home would look like if everything was wrapped in the coat’s signature fluffy beige fabric, from the kitchen countertop, bookshelves, and flowers to tableware, the bed with a giant teddy bear figure sitting on it, and even the…