Reebok is looking to pump some life into its brand with Shaq and Allen Iverson

Air Jordans have dominated the sneaker industry since before my birth, but those were not the first shoes that fascinated me. I thought the Reebok Pump was the coolest shoe in the world. I saw it on TV, then at Foot Locker, and one day one of my cousins walked into my grandparents wearing a pair. They somehow looked bigger than they did at the mall, and pumping the little basketball was much more satisfying when the shoe wasn’t rested on a…