‘There is a bigger picture’: why teams still want a cut of the EFL Trophy

Whether it is Auto Windscreens, LDV Vans, Johnstone’s Paint, Checkatrade, Papa John’s or even, post-apostrophe-removing-rebrand, Papa Johns, it seems the EFL Trophy sponsors are often more memorable than the competition itself. The early matches pass without notice as Premier League under-21 sides face League Two journeymen in forgettable Tuesday night matches in autumn.

For many who support the bigger clubs in League One it can be seen as…