Editor
Shein is the most downloaded shopping app on South Africa’s Google Play store. And it isn’t even trying that hard.
The Singapore-based fast-fashion brand launched in the country at the foot of the continent during the Covid-19 pandemic and is expanding via word-of-mouth and by offering first-time buyer discounts. It has already caused such a stir that local retailers are spooked, and regulators are investigating if it has exploited import…
