Cowboys valuation a sign Jerry Jones needs to open his pocketbook

The Cowboys are raking in money, so why is owner Jerry Jones being so cheap?

Sportico

the list of the most valuable NFL franchises and unsurprisingly, the Dallas Cowboys are first at $9.2 billion. Per ESPN, the Cowboys are also the most valuable sports franchise globally and one of two teams (FC Barcelona the other) to make over $1 billion in revenue in 2022.

For Cowboys fans, the team’s financial success might not be such a…