What Adidas X Gucci Means for Gucci — and Adidas

A Much-Hyped Collaboration

• Items from Gucci’s collaboration with Adidas, first announced in February, go on sale June 7
• For Adidas, the collection comes on the heels of another luxury partnership with Balenciaga
• Gucci has reported uneven growth in recent quarters, even as rivals have found success with timeless, ultra-expensive merchandise

Gucci and Adidas have had months to build hype for the collection that goes on sale this week, from the