The Hunt for Aspirational Shoppers Continues

The fashion industry is consumed with the question of what happened to aspirational shoppers: consumers wealthy enough to buy luxury goods in happy times, but who aren’t so rich they’re immune when the economy turns south. This cohort has dialled back its spending with brands like Gucci and Burberry, that’s clear. Where they’re shopping instead is less obvious.

This week we’ll get some answers. Two of the biggest players in the…