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Google, Microsoft, and Meta can’t stop talking about A.I. — here’s why Apple rarely mentions it

Google, Microsoft, and Meta can't stop talking about A.I. — here's why Apple rarely mentions it

Apple CEO Tim Cook arrives for an official State Dinner in honor of India’s Prime Minister Narendra Modi, at the White House in Washington, DC, on June 22, 2023. 

Stefani Reynolds | AFP | Getty Images

The most powerful technology companies simply cannot stop talking about artificial intelligence, and in particular, the “generative AI” flavor that can create human-like text, images and code.

During calls after this week’s earnings reports,


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