Snapchat founder and CEO Evan Spiegel holds up a Pixy drone at a session during the Viva Technology show in Paris on June 17, 2022.
Eric Piermont | AFP | Getty Images
Snap shares plunged at the start of trading, falling 19% as analysts and investors recoiled from a weaker-than-expected forecast for the current period.
Overall sales declined 4% year over year. Snap is regarded by some analysts as a bellwether for digital marketing spend, which…