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Paris Fashion Weeks Thrive on Pop Culture Synergies

Pharrell Williams’ Debut Show for Louis Vuitton Garnered More Than 1 Billion Views

PARIS Call it the Pharrell effect: The growing synergies between fashion and entertainment are driving worldwide interest in the Paris fashion weeks, as brands tap into a globalized cultural conversation with spectacular shows and celebrity-filled front rows.

Pharrell Williams’ bells-and-whistles debut for Louis Vuitton, featuring a gospel choir and a live set by Jay-Z, put the brand in pole position during the most recent round…


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