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After creators flocked to Instagram Threads, Meta’s challenge is to keep them from fleeing

Jaap Arriens | Nurphoto | Getty Images

Brian Moller is a self-described “master threader.”

Since Meta debuted Instagram Threads a day after the July 4 holiday, the radio personality and comedian, whose stage name is B Mo the Prince, has been cracking jokes and playfully bantering with other early adopters of the Twitter clone. In the past week, he’s made several quips about his new Threads compulsion taking precedence over certain life…

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