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‘Barbie’ Sparks Barbiecore Fashion and Doll Sales, Euromonitor Projects 

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‘Barbie’ Sparks Barbiecore Fashion and Doll Sales, Euromonitor Projects 

Thanks to the highly anticipated “Barbie” movie, the doll industry is expected to surge to $14 billion by 2027. Sales of dolls and accessories are predicted to increase by 16 percent by 2026, compared to 2022, following a decline in sales during the pandemic, according to new research from Euromonitor International.

Loo Wee Teck, head of toys and game at Euromonitor International, sees the movie…

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