Meta Threads engagement has dropped off since red-hot debut, tracking firms say

What comes up must come down — at least in the case of user engagement on Threads, Meta‘s new Twitter competitor.

Last week, the text-based social media platform reported a record 100 million sign-ups in just five days, but according to data from Sensor Tower and Similarweb, the service has seen some dropoff in growth and engagement.

“The Threads launch really did ‘break the internet,’ or at least the Sensor Tower models,” Anthony Bartolacci,…