Editor
Beauty’s class of 2019 is getting ready to graduate.
A slew of brands debuted that year, promising the trappings of prestige beauty at a lower price point.
Their timing was perfect: in the late 2010s, big box retailers and drug stores were looking for new brands to stock in newly upgraded beauty aisles. During the pandemic, TikTok was flooded with content about #dupes — cheap products that mimic the feel of more expensive options.
Lines like…
