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Advent International Acquires Parfums de Marly and Initio Parfums Privés

Parfums de Marly Owner Weighs Sale of Luxury Scent Maker

The private equity firm has taken a majority stake in Sprecher Berrier Group of Companies, the parent company of niche fragrance lines Parfums de Marly and Initio Parfums Privés.

Since the blockbuster acquisition of Byredo by Puig in 2022, investors and strategics alike have been seeking attractive artisanal fragrance businesses with high growth. Founded in 2009, Parfums de Marly was expected to reach an estimated $300 million in retail sales…


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