Are Podcasts Fashion’s Next Big Marketing Opportunity?

Pair Eyewear, a direct-to-consumer brand that sells customisable eyewear, has an unusual requirement before it will advertise on a podcast: the host must wear glasses.

“We want to make sure it’s a cohesive story, and one that really speaks to the host, so they can convey that to their listeners,” explained Grant Goldman, the brand’s head of growth.

This is Pair’s second attempt at podcast advertising, after a brief experiment in 2019….