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EXCLUSIVE: Loewe Adds K-Pop Sensation Taeyong as Global Ambassador

EXCLUSIVE: Loewe Adds K-Pop Sensation Taeyong as Global Ambassador

SING IT BACK: Loewe has signed on K-pop sensation Taeyong, a member and leader of South Korean boy band NCT, as its newest global brand ambassador, WWD has learned.

The rapper is expected to attend Loewe’s spring 2024 menswear show in Paris, scheduled for noon on Saturday.

Foreshadowing his relationship with Loewe, Taeyong often wears the brand’s runway styles, mixing them with more casual items. He wore a padded leather shirt…


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Scaling SDOH initiatives with analytics and coordinated workflows

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