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How Logo-Free Luxury Is Reshaping the Fashion Market

How Logo-Free Luxury Is Reshaping the Fashion Market

PARIS – Located on a quiet street in Paris’ 16th arrondissement, menswear boutique Beige Habilleur proposes a tight edit of Ring Jacket suits from Japan, Justo Gimeno hunting jackets and Johnstons of Elgin sweaters alongside loafers and derbies from J.M. Weston and Paraboot.

The shop’s founder, Basile Khadiry — who created French menswear review L’Étiquette alongside journalist Marc Beaugé and stylist-designer Gauthier Borsarello…


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