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Asos Sales Fall 14 Percent in Latest Quarter as Firm Prioritises Profit

Asos Raises Funds After 291 Million Loss Asos Sales Fall 14 Percent in Latest Quarter as Firm Prioritises Profit

British online fashion retailer Asos on Thursday reported a 14 percent drop in quarterly revenue but said its new strategy was starting to work as it returned to profitability, sending its battered shares higher.

The group, led by chief executive officer José Antonio Ramos Calamonte, announced an overhaul of its business model last October after the economic crunch and a string of operational problems hammered its profits.

His strategy is to…


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