Fashion’s Pride Month Lesson

Last month, Rob Smith, founder and chief executive of the gender-neutral clothing company The Phluid Project, shared some advice on Linkedin to large retailers preparing to roll out their Pride Month campaigns: “All storefronts or no storefronts.”

“To show up and put a flag in your window or in your storefront in just big cities doesn’t do anything,” Smith said. “Showing up in those small towns is what takes courage — it’s not…