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“Flamin’ Hot” Claims to Be Based on a True Story, but It’s More Complicated

FLAMIN' HOT, from left: Jesse Garcia Dennis Haysbert, 2023. ph: Anna Kooris /  Searchlight Pictures / Courtesy Everett Collection

Hulu’s new comedy film “Flamin’ Hot” bills itself as the story behind the invention of one of the most recognizable snacks in the world: Flamin’ Hot Cheetos. At first glance, it has all the hallmarks of a “based on a true story” tale: a quirky idea that leads to an unlikely, made-for-the-movies rise from obscurity and a charismatic and determined hero at the center of it all. In reality, though, there’s less truth to the movie than you might expect.

Who Is Richard Montañez?

“Flamin’ Hot”…

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