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BFC Announces Refocused Strategy Under New Chair David Pemsel

BFC Announces Refocused Strategy Under New Chair David Pemsel

On Friday, recently appointed BFC chair David Pemsel revealed the strategic priorities the industry body would focus on during his tenure. The former Guardian Media Group CEO and founder of communications agency ScienceMagic.Inc succeeded Stephanie Phair in September last year.

Initiatives on the agenda include promoting innovation to drive positive industry change; as well as supporting brands with “responsible” business growth through…


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Drugmakers restricting 340B pharmacy sales threaten PBMs profits

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