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If NFTs Are Passé, Nobody Told Nike

If NFTs Are Passé, Nobody Told Nike

This week, Nike completed its first public sale of non-fungible tokes under its own brand, showing that web3 may be down but not out.

The sneaker giant never used the term “NFT” in the lead up to the launch, instead describing them as virtual creations. But NFTs, as in unique blockchain-based assets, are exactly what Nike’s new creations are. Based on

, Nike sold more than 97,000 of the tokens to nearly…

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