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Luar’s Run at Becoming This Generation’s Americana Mega Brand

Luar’s Run at Becoming This Generation’s Americana Mega Brand

Next week, Raul Lopez — the New York City-based designer behind Luar — will strap into an airplane seat bound for Paris. He’s a finalist for the LVMH Prize — the latest stop on a road to what could make him the U.S.’ new egalitarian lifestyle brand, following in the footsteps of Ralph Lauren, Calvin Klein and Tory Burch.

Lopez, like those aforementioned who came before him, has a particular knack for offering luxury at a…


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