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Op-Ed | Circularity Is a Fashionable Fantasy

O7VXRLO3YZD63DGMZTOCWT6ONQ Op-Ed | Circularity Is a Fashionable Fantasy

By the end of the decade, fast-fashion giant H&M Group has committed to double its sales while halving its environmental footprint. To achieve this Herculean feat, the company is relying on fashion’s latest sustainability chimaera: circularity.

In other words, it’s counting on investment in new technologies that will allow it to recycle old clothes into new ones and business models like rental, resale and repair to achieve climate goals…

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Written by Editor

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