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‘Culture Is the New Luxury’: Golden Goose CEO Unveils Strategy for Next Chapter

‘Culture Is the New Luxury’: Golden Goose CEO Unveils Strategy for Next Chapter

Golden Goose is set to become the latest luxury player to put culture at the heart of its brand strategy. Next week, the label known for its pre-distressed “Made in Italy” skate sneakers is set to inaugurate a sprawling new hub in Venice’s mainland industrial district of Marghera, which will include a school for craftsmanship and art, product development hub and space for exhibitions and events.

At a launch event May 22, the brand is…


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