Editor
Casablanca is so rooted in classic methods that the Paris-based brand still shoots its campaigns on film with specifically chosen cameras.
So when Charaf Tajer, its founder and creative director, and Steve Grimes, the brand’s art director, began discussing the possibility of using artificial intelligence to produce their latest campaign, they weren’t totally serious.
“It was a bit of a joke at the beginning,” Tajer said. “But then we…
