NBCUniversal global advertising chief Linda Yaccarino has resigned to join Twitter as its next chief executive.
Twitter owner Elon Musk confirmed the hire in a tweet Friday.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk tweeted. He said she “will focus primarily on business operations, while I focus on product design & new technology.”
He added, “Looking forward to working with Linda to transform this platform into X,…