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The Gorpcore Empire Behind Salomon and Arc’teryx

Tyler Jordan had recently moved to Vancouver in the autumn of 1993 and was looking for work when he chanced upon a mysterious handwritten job advert in his local climbing gym: “If you have a tendency to remain positive when shit hits the fan — call this number.”

After putting it off for a week, the biology graduate and avid climber called the number. He spoke to Jeremy Guard, co-founder of a tiny, four-year-old business manufacturing…

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