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in Fashion

Mike Ashley Acquires Missguided in £20 Million Rescue Deal

by Editor June 1, 2022, 9:46 am 999 Views

Mike Ashley Acquires Missguided in £20 Million Rescue Deal

British sporting goods billionaire Mike Ashley swooped on another failing retailer, snapping up online brand Missguided after it entered UK insolvency proceedings.

Ashley’s Frasers Group Plc agreed to pay £20 million ($25 million) for the intellectual property of Missguided and related companies, according to a statement Wednesday.

Missguided was founded in 2009 and sells clothes online to young women, targeting them via its 9.2 million…

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