Alex Marsh, Klarna’s head of U.K., said the proposals would lead to lengthened application times and result in “disproportionate friction” for consumers.
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The U.K.’s plan to regulate the buy now, pay later industry is “outdated” and will lead to worse consumer outcomes, executives at two of the industry’s giants said, vowing to fight tooth and nail to relax the proposed rules.
Bosses at Klarna…