Op-Ed | Debunking the Quiet Luxury Myth

“Quiet luxury”: it’s the newest fashion trend that’s spreading like wildfire. Or is it?

Media reports and countless TikTok videos suggest this style of dressing — favouring elegance and subtlety over loudness and logos — has been embraced by consumers who want to look the part as the economy teeters. But evidence that quiet luxury has taken off is far from conclusive.

While the popularity of HBO’s “Succession” and fascination…