What Fashion Needs to Know About Lemon8

TikTok parent company ByteDance has already proved it can build a social media platform that dictates what users will watch. Now, it’s created an app to influence what they buy.

Lemon8, which ByteDance launched in Asia in 2020, became available to download in the US in February and is slated to get a wider marketing push next month. The app is designed as a hub for product and lifestyle recommendations, with a focus on areas like fashion,…