Brands Look To China’s Tropical Duty Free Island Paradise for Consumer Comeback

Around 300,000 people are expected to visit the China International Consumer Products Expo in Hainan between April 10-15 in what is seen as a comeback for the holiday destination, after it was badly hurt last year by China’s tough Covid-19 curbs, including a lengthy lockdown that stranded thousands of tourists there.

The province, known at home as the “Hawaii of China,” has since 2020 become a major shopping destination in the country as…