On a cobblestone block in Soho, tucked between luxury boutiques, is a nondescript storefront that could be a new streetwear retailer, or house the latest contemporary brand.
But it isn’t.
Contact Sports is a sex shop that subverts the typical indications of an adult store. There are no neon signs, no seedy posters and no latex lingerie displays. Instead, the sleek 700-square-foot space is designed to resemble a 1970s locker room with…