Editor
When Bobbi Brown decided to take her line Jones Road across the pond, she knew she wanted a physical touchpoint where shoppers could test out her viral Miracle Balms and Face Pencils in person.
Brown chose department store Liberty, known for its mock Tudor facade and decadent panelled interiors. It only has one store, a central London location a stone’s throw away from the hubbub of Oxford Circus, but Brown liked that, she said, as the…
